WBC owns two beauty pageants:
• BEAUTY OF THE WORLD
• INTERNATIONAL BEAUTY & MODEL
These pageants were held in the Chinese cities of Kunming, Pinzhua, Jiuzhaigou, Zhangjiajie, Yichang and Qingdao owing to support of Government of Yunnan, and Sichuan provinces, and Government of Kunming, Qingdao and Zhangjiajie cities.
Differing from the most of the international beauty pageants, who engage in sourcing random unvetted participants from social networks like Facebook etc. WBC chooses contestants by means of its National Directors of the countries, who hold official National pageants and selections. Subsequently, all participants are the official representatives of their own countries with media and social support. As a result, the sponsors, hotels, tourist regions of the host country acquire large-scale advertisement.
All contests are organized in their respective countries, in coordination with the press conferences and media, result in advance advertisement of the participation of each countries own contestant at the WBC’s beauty pageants, with promotion of advertising materials of the host hotel, country, city or sponsors of the host country.